[twitter-widget username=”muzeable”]
Can I follow more than one feed?
Absolutely, each instance of the widget can have different settings and track different feeds.

I get an error similar to “Parse error: syntax error, unexpected T_STRING, expecting T_OLD_FUNCTION or T_FUNCTION or T_VAR or ‘}’ in /…/wp-twitter-widget.php on line ##” when I try to activate the plugin. Is your plugin broke?
No. This error occurs because the plugin requires PHP 5 and you’re running PHP 4. Most hosts offer PHP5 but sometimes you have to enable it in your control panel, through .htaccess, or by asking them. There may be instructions for your specific host in the Switching to PHP5 article in the codex.

How can I add this widget to a post or page?
You can now use the twitter-widget shortcode to embed this widget into a post or page. The simplest form of this would be [twitter-widget username=”yourTwitterUsername”]

How exactly do you use the twitter-widget shortcode?
The simplest form of this would be [twitter-widget username=”yourTwitterUsername”] However, there are more things you can control.

before_widget – This is inserted before the widget.
after_widget – This is inserted after the widget, and is often used to close tags opened in before_widget
before_title – This is inserted before the title and defults to
* after_title – This is inserted after the title and defults to
errmsg – This is the error message that displays if there’s a problem connecting to Twitter
hiderss – set to true to hide the RSS icon (defaults to false)
hidereplies – set to true to hide @replies that are sent from the account (defaults to false)
hidefrom – set to true to hide the “from ____” link that shows the application the tweet was sent from (defaults to false)
avatar – set to one of the available sizes (mini, normal, bigger, or original) (defaults to none)
targetBlank – set to true to have all links open in a new window (defaults to false)
showXavisysLink – set to true to display a link to the Twitter Widget Pro page. We greatly appreciate your support in linking to this page so others can find this useful plugin too! (defaults to false)
items – The number of items to display (defaults to 10)
fetchTimeOut – The number of seconds to wait for a response from Twitter (defaults to 2)
showts – Number of seconds old a tweet has to be to show ___ ago rather than a date/time (defaults to 86400 seconds which is 24 hours)
dateFormat – The format for dates (defaults to’h:i:s A F d, Y’ or it’s localization)
title – The title of the widget (defaults to ‘Twitter: Username’)
showretweets – set to true to show retweets, false to hide them (defaults to true)
showintents – set to true to show the reply, retweet, and favorite links for each tweet, false to hide them (defaults to true)
showfollow – set to true to show the follow button after tweets, false to hide it (defaults to true)

P&G/Merck acquisition is worthy of comment

Posted by on Aug 22nd, 2018 in muzeable thinking | 0 comments

Muzable Thinking No. 29 posted by Tim Brooks 22nd August 2o18 By David Gray CEO Creative Leap and Tim Brooks Director Muzeable and Strategic Advisor to Creative Leap.   The acquisition of Merck KGaA by P&G is interesting on lots of levels and it reflects some of the seismic challenges/opportunities the consumer healthcare industry faces at this point of change. Why is P&G committed to healthcare/wellness? It probably reflects what we already know; the industry is doing ‘ok’, but the future potential is HUGE – we are still just...

read more

Will Healthcare get bitten by the Blockchain revolution? A thought piece from a non-tech start point.

Posted by on Nov 20th, 2017 in muzeable thinking | 0 comments

Muzable Thinking No. 28 posted by Tim Brooks 20th November 2017 By David Gray CEO Creative Leap and Tim Brooks Director Muzeable and Strategic Advisor to Creative Leap.   Bitcoin, Blockchain, Cryptocurrency, Ethereum etc. Most of us have heard of the ‘new phenomena’ promising unimaginable riches to early stage investors and disruption to traditional business models on a scale never seen before. Is it just hype or the beginning of the end for traditional approaches to retail, banking, healthcare, supply chain etc.? A sliver of cynicism is...

read more

Some more (less shocking) revelations! A follow up on rational/emotional branding…

Posted by on Nov 15th, 2017 in muzeable thinking | 0 comments

Muzeable Thinking No. 27 posted by Tim Brooks on 15th November  2017   A further insight from David Gray & Tim Brooks into rational & emotional marketing following our previous article on the matter – read it here: https://www.linkedin.com/pulse/shock-revelation-david-gray/  or check out http://www.creativeleap.com/ Serendipitously, a week after publishing a post on rational/emotional approaches in healthcare marketing, we saw a really fabulous presentation by David Golding, founder of Adam & Eve[1] entitled ‘Engaging the...

read more

Shock revelation: When it comes to healthcare we might be in danger of forgetting that a boring old rational RTB might be the best way to explain why we’re relevant to meet someone’s needs?

Posted by on Nov 6th, 2017 in muzeable thinking | 0 comments

Muzeable Thinking No.26 posted by Tim Brooks 6th November 2017 A recent piece written by Tim Brooks, Advisor, Creative Leap/Director, Muzeable & David Gray, CEO, Creative Leap. http://www.creativeleap.com/ Emotional or rational? Rational or emotional? Both? Neither? Something else entirely? In brand marketing, it is increasingly the received wisdom that successful brands/communication are more effective if they deliver emotional engagement, not necessarily exclusively, but above all else. The debate is not new. We’ve been talking about...

read more

Sharing the input: responding to some of the comments on our piece on breakthrough claims…

Posted by on Oct 9th, 2017 in muzeable thinking | 0 comments

Muzeable Thinking No.25 posted by Tim Brooks 9th October 2017   Our piece[1] on new approaches to consumer healthcare claims and real-world outcomes data was read by over 2000 people, thanks!! Several weeks have passed and we thought it would be interesting to share some of the questions/discussions and insight it generated. Overall, healthcare marketers seem to share our optimism – the approach has legs. But, we would like more input from our clinical/regulatory colleagues, so don’t be shy! The whole point is to create collaboration...

read more

‘I wouldn’t start from here!’ – Efficiently Creating an Enhanced Evidence Portfolio.

Posted by on Oct 4th, 2017 in muzeable thinking | 0 comments

Muzeable Thinking No.24 posted by Tim Brooks 4th October 2017   This is a guest piece from Dr Tom Kenny of Dune Consulting. Muzeable has had the pleasure of working with Tom and find the mix of his expert, clinical perspective and our marketing/brand views has the potential to deliver genuinely fresh thinking. Thanks Tom. Using finite resources and the available data to build a compelling story that creates and defends a value proposition or tries to deliver distinctive claims for a medicine (POM or OTC) is one of the most important –...

read more

‘Because an appeal makes logical sense is no guarantee that it will work.’ Bill Bernbach

Posted by on Jul 18th, 2017 in muzeable thinking | Comments Off on ‘Because an appeal makes logical sense is no guarantee that it will work.’ Bill Bernbach

Muzeable Thinking No.23 posted by Tim Brooks 18th July 2017 It’s a near miss. No, not Bill’s quote[1]. That’s fab. Spot on. The near miss follows… A week or so back an interesting and important new piece of research was published by The Academy of Medical Sciences entitled ‘Enhancing the use of scientific evidence to judge the potential benefits and harms of medicines.[2]’ It raises a host of critical issues, but in the end, relating to communication with the ‘general public’, it almost misses the point. The research’s key soundbite – which...

read more

Join the revolution: new ways to deliver breakthrough OTC/healthcare claims

Posted by on Jun 21st, 2017 in muzeable thinking | 1 comment

Muzeable Thinking No.22 posted by Tim Brooks 21st June 2017 An uncomfortable truth. Claims are a key component of successful OTC/healthcare marketing, but most claims work ends up as an exercise in polishing pebbles in search of marginal differences rather than delivering market share or game changing messages. Reality? A world of data parity and regulatory constraints, where serious clinical work based on old, generic ingredients is high cost, high risk, low PTS [probability of technical success]. Consequently, finding highly relevant,...

read more

“For every complex problem, there is an answer that is clear, simple and wrong,” HL Mencken.

Posted by on Mar 9th, 2017 in muzeable thinking | 0 comments

Muzeable Thinking No. 21 posted by Tim Brooks 9th March 2017   A Muzeable rant in the naïve hope of some behavioural change. I’m bored. Not with Mr Mencken, his work is still mildly engaging. But, with the smorgasbord of opinions that litter my work, life and the future. I’m not being holier than thou either. My own need for opinions – endless opinions – is irritating too. Days are filled with too much of: Clients – usually senior ones – who take ‘gut feel’ to unsustainable levels because they don’t keep up with the data or don’t...

read more

The Elephant in the segmentation room

Posted by on Jan 18th, 2017 in muzeable thinking | 0 comments

By Tim Brooks and Kath Ludlow [Founding Partner at Legend Engage] Legend Engage: http://legendengage.com/ Do digital analytics mark the beginning of the end for traditional market research? In the first of a series of articles exploring the impact and opportunities afforded by digital and social data, we debate to what extent these new research functions can replace or supplement traditional consumer marketing research. In this paper, we discuss segmentation opportunities in 2017. Can digital make segmentation studies truly actionable? There...

read more
web design in staines by thames web design