Like all consultancies we can be a bit ‘blah blah’, endlessly talking about our theories and approach, but we do have a clear perspective on the world and how we need to respond to it.
We talk to a lot of businesses and we increasingly find that they face a level of complexity and uncertainty that makes the processes of strategy and decision making – of controlling your own destiny – appear nigh on impossible. Everybody talks about the weight of performance expectation, the need for speed and a relentless pressure to get things done. Maybe, if the problems are difficult, then doing more stuff isn’t always a bad response, but when asked if a more reflective, deeper response to some of these challenges might help, leaders say, yes, but… here’s the rub, only if it is done just as fast as other thinking!
Even the brands or businesses we see doing well often seem to be ‘winning a bit’, versus delivering sustainable growth… whatever the rhetoric. They are exploiting a briefly held product advantage or have found a temporary marketing edge or they are just in the right place at the right time. Whatever, we see lots of situations where people seem to acting in haste, not in context…and the context is that things have fundamentally changed. What worked in the past will not always work now, so in turn our responses need to change. Muzeable aims to offer some fresh perspectives on how to win in our VUCA [Volatility, Uncertainty, Complexity and Ambiguity] world. But because it is difficult, we can’t offer a quick fix or any easy solutions. Sorry.
Two principles underpin our approach…
1. This is the age of contradictions. We need to understand what are the key ones for your business. They include:
2. Points of change. This is when you need to ensure you think before you act. Simplistically put, there are 3 points of change, this is when we work best:
Each of these situations requires deep thinking to ensure the first step of the response is the right one and the roadmap is clear. By the way, this thinking isn’t a slow process, but it cannot work in the neat project bundles or the just do it world.
3. Solutions.
We do lots of things for lots of people, but…
4. How we do it.
If anything in this brief ‘manifesto’ rings true why not spark an interesting conversation…
Call Tim Brooks on 07802 531578 or email mailto:info@muzeable.com
* Justin Graham, taken from Wait, by Frank Portenoy, pp 75