A shared perspective?

‘There is nothing permanent except change.’ [Heraclitus] Whether its rate is actually accelerating or not – who knows – but it certainly feels like it! So, if you think – like us – that:

• What worked in the past, might not work in the future.
• There are contradictions – complexity requires deeper, more reflective thinking even as simultaneously we have to work faster than ever before
• We need to balance speed with the imperative to find new models to manage the longer term.
• Marketing has to start to act more broadly and deeply – a think category mindset
• That we have to work harder than ever to be competitive and to understand who our competition really are…
• Real time’ is changing things in ways we don’t fully understand yet.
• There are fewer ‘right’ answers in the face of complexity, big data, hyper segmentation, emerging markets, disaggregated media, nano-marketing etc. etc. so stop expecting easy answers
• Relentless growth targets = a world of winners and losers.
• Brands are just vehicles [if important and dynamic ones] for delivering a business strategy not an end in themselves
• That ‘business model’ is increasingly at the heart of change in the hyper connected world
• We must be more ambitious, have courage and not accept the status quo.